{"id":601,"date":"2010-07-10T15:33:21","date_gmt":"2010-07-10T13:33:21","guid":{"rendered":"https:\/\/www.tritiopublicidad.es\/blog\/?p=601"},"modified":"2016-07-13T12:21:58","modified_gmt":"2016-07-13T10:21:58","slug":"skoda-en-el-tour-2010","status":"publish","type":"post","link":"https:\/\/www.tritiopublicidad.es\/blog\/skoda-en-el-tour-2010\/","title":{"rendered":"SKODA EN EL TOUR 2010"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/07\/AUTOTRENDS.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-602\" title=\"AUTOTRENDS\" src=\"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/07\/AUTOTRENDS-300x191.jpg\" alt=\"\" width=\"300\" height=\"191\" srcset=\"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/07\/AUTOTRENDS-300x191.jpg 300w, https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/07\/AUTOTRENDS.jpg 943w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Como ac\u00e9rrimo seguidor de la ronda gala e incondicional de Lance Armstrong, desde hace muchos a\u00f1os intento seguir por televisi\u00f3n todas las etapas del espectacular evento.<\/p>\n<p style=\"text-align: left;\">\u00a0En un intermedio publicitario de la cadena deportiva Eurosport, vi un spot que destaca la presencia de Skoda en el Tour.<\/p>\n<p style=\"text-align: left;\">\u00a0El anuncio se sit\u00faa en una empinada pendiente que suben los ciclistas con esfuerzo, tras ellos aparecen cuatro hombres que suben, al estilo costalero, 2 bicicletas. Despu\u00e9s de una d\u00e9cima de segundo en la que no llegas a comprender su significado, mentalmente sustituyes a esas cuatro personas por cuatro ruedas y un chasis.<\/p>\n<p style=\"text-align: left;\">\u00a0Para concluir, sobre un fondo blanco se superponen los logotipos de la automovilista checa y el Tour 2010 remarcando su estrat\u00e9gica alianza. Justo debajo se puede leer un orgulloso eslogan en el que Skoda recuerda \u201cEl Tour no ser\u00eda lo mismo sin nosotros\u201d.<\/p>\n<p style=\"text-align: left;\">Mucha gente cree que los patrocinios en eventos deportivos tales como ski, motociclismo o baloncesto no consiguen el efecto deseado ya que no se les presta la debida atenci\u00f3n. Los estudios indican que todo lo contrario, se perciben de manera inconsciente y logran un mayor efecto en las decisiones de compra del consumidor. De cualquier modo, Skoda solo trata de reforzar su acci\u00f3n de comunicaci\u00f3n\u00a0 a trav\u00e9s de una creatividad fresca y\u00a0actual.<\/p>\n<p style=\"text-align: left;\">\u00a0Diego Celma Herrando<\/p>\n<p style=\"text-align: left;\">Imagen: autotrends<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como ac\u00e9rrimo seguidor de la ronda gala e incondicional de Lance Armstrong, desde hace muchos a\u00f1os intento seguir por televisi\u00f3n todas las etapas del espectacular evento. \u00a0En un intermedio publicitario de la cadena deportiva Eurosport, vi un spot que destaca la presencia de Skoda en el Tour. \u00a0El anuncio se sit\u00faa en una empinada pendiente [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[395],"tags":[142,112,1018,1014,1021,1022,1015,1016,730,1019,1017,1013,1011,1012,1020],"class_list":["post-601","post","type-post","status-publish","format-standard","hentry","category-publicidad-y-spot-de-tv","tag-142","tag-armstrong","tag-astana","tag-contador","tag-discovery","tag-eurosport","tag-kloden","tag-leipheimer","tag-patrocinio","tag-paves","tag-radioshack","tag-schleck","tag-skoda","tag-tour","tag-uspostal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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