{"id":676,"date":"2010-08-16T06:32:22","date_gmt":"2010-08-16T04:32:22","guid":{"rendered":"https:\/\/www.tritiopublicidad.es\/blog\/?p=676"},"modified":"2016-07-13T12:21:58","modified_gmt":"2016-07-13T10:21:58","slug":"austrian-airlines-y-la-kgb","status":"publish","type":"post","link":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/","title":{"rendered":"LOS AVIONES DE LA KGB"},"content":{"rendered":"<p><a href=\"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/foto.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-678\" title=\"foto\" src=\"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/foto-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/foto-300x225.jpg 300w, https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/foto.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>A veces, algunos posicionamientos, esl\u00f3ganes o alusiones le dejan a uno perplejo.<\/p>\n<p>Har\u00e1 unos dos meses cuando me top\u00e9 con este cartel de gran formato, de esos que decoran la h\u00fameda pared de tras de las v\u00edas en la estaci\u00f3n de metro Zona Universitar\u00eda.<\/p>\n<p>El eslogan como digo me dejo estupefacto\u2026El KGB, aquella mafiosa, untada y opaca red de espionaje ruso, acusada de miles de torturas, asesinatos, palizas y un sin fin de sucesos turbios sirve de ejemplo comparativo para la compa\u00f1\u00eda a\u00e9rea vienesa Austrian Airlines \u201cLa mayor red en Europa del este desde el KGB\u201d<\/p>\n<p>En la imagen principal se distinguen unas l\u00edneas radiales de color rojo que van dirigidas a Sof\u00eda, Tirana, Kiev, Varsovia y todas las capitales surgidas tras la desintegraci\u00f3n de la Uni\u00f3n Sovi\u00e9tica dan fe de la magnitud de su diferencial oferta comercial.<\/p>\n<p>Bien es cierto que se ocupa de nutrir de pasajeros muchos pa\u00edses aparecidos tras el crack de la URSS, pero no es muy peliagudo ser la red o el tinglado m\u00e1s grande de esa zona europea cuando, seg\u00fan las malas lenguas, dicha regi\u00f3n atesora el mayor porcentaje de reactores at\u00f3micos sin edificio de contenci\u00f3n. S\u00ed, sin cacerola, tan al descubierto como el sofisticado reactor n\u00famero 4 de Chernobil, aquel que convirti\u00f3 el planeta en una gran mancha fluorescente. Que por cierto, necesita una nueva armadura de forma inmediata, a ver si Novarka acelera la construcci\u00f3n o tendremos una nueva emergencia nuclear. Si es que las centrales de fisi\u00f3n dan problemas hasta cerradas\u2026<\/p>\n<p>Volviendo al tema principal, no creo que sea una buena idea orquestar una campa\u00f1a publicitaria y su mensaje en torno a algo tan arisco como la KGB.<\/p>\n<p>Por lo mismo, en EEUU nadie querra posicionarse en la mente del consumidor con nefastas \u201can\u00e9cdotas\u201d como Abu Ghraib\u2026aunque de los norteamericanos uno se puede esperar ya cualquier cosa.<\/p>\n<p>Diego Celma Herrando<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A veces, algunos posicionamientos, esl\u00f3ganes o alusiones le dejan a uno perplejo. Har\u00e1 unos dos meses cuando me top\u00e9 con este cartel de gran formato, de esos que decoran la h\u00fameda pared de tras de las v\u00edas en la estaci\u00f3n de metro Zona Universitar\u00eda. El eslogan como digo me dejo estupefacto\u2026El KGB, aquella mafiosa, untada [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[395],"tags":[751,1121,1122,1124,1125,1123,1126,1128,1129,1127],"class_list":["post-676","post","type-post","status-publish","format-standard","hentry","category-publicidad-y-spot-de-tv","tag-airlines","tag-austrian","tag-chernobyl","tag-kgb","tag-kiev","tag-novarka","tag-sofia","tag-tirana","tag-varsovia","tag-viena"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LOS AVIONES DE LA KGB - Tritio Publicidad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LOS AVIONES DE LA KGB - Tritio Publicidad\" \/>\n<meta property=\"og:description\" content=\"A veces, algunos posicionamientos, esl\u00f3ganes o alusiones le dejan a uno perplejo. Har\u00e1 unos dos meses cuando me top\u00e9 con este cartel de gran formato, de esos que decoran la h\u00fameda pared de tras de las v\u00edas en la estaci\u00f3n de metro Zona Universitar\u00eda. El eslogan como digo me dejo estupefacto\u2026El KGB, aquella mafiosa, untada [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/\" \/>\n<meta property=\"og:site_name\" content=\"Tritio Publicidad\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-16T04:32:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-13T10:21:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/foto-300x225.jpg\" \/>\n<meta name=\"author\" content=\"Admin 2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin 2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/austrian-airlines-y-la-kgb\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/austrian-airlines-y-la-kgb\\\/\"},\"author\":{\"name\":\"Admin 2\",\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/#\\\/schema\\\/person\\\/d4a82bb9a7d9c97655a00baff397ca61\"},\"headline\":\"LOS AVIONES DE LA KGB\",\"datePublished\":\"2010-08-16T04:32:22+00:00\",\"dateModified\":\"2016-07-13T10:21:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/austrian-airlines-y-la-kgb\\\/\"},\"wordCount\":338,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/austrian-airlines-y-la-kgb\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/foto-300x225.jpg\",\"keywords\":[\"AIRLINES\",\"AUSTRIAN\",\"CHERNOBYL\",\"KGB\",\"KIEV\",\"NOVARKA\",\"SOFIA\",\"TIRANA\",\"VARSOVIA\",\"VIENA\"],\"articleSection\":[\"Publicidad y Spot de TV\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/austrian-airlines-y-la-kgb\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/austrian-airlines-y-la-kgb\\\/\",\"url\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/austrian-airlines-y-la-kgb\\\/\",\"name\":\"LOS AVIONES DE LA KGB - Tritio Publicidad\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/austrian-airlines-y-la-kgb\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/austrian-airlines-y-la-kgb\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/foto-300x225.jpg\",\"datePublished\":\"2010-08-16T04:32:22+00:00\",\"dateModified\":\"2016-07-13T10:21:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/#\\\/schema\\\/person\\\/d4a82bb9a7d9c97655a00baff397ca61\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/austrian-airlines-y-la-kgb\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/austrian-airlines-y-la-kgb\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/austrian-airlines-y-la-kgb\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/foto.jpg\",\"contentUrl\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/foto.jpg\",\"width\":\"800\",\"height\":\"600\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/austrian-airlines-y-la-kgb\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LOS AVIONES DE LA KGB\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/\",\"name\":\"Tritio Publicidad\",\"description\":\"Campa&ntilde;as, marketing y logotipos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/#\\\/schema\\\/person\\\/d4a82bb9a7d9c97655a00baff397ca61\",\"name\":\"Admin 2\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e36769033535f8ae2f95741cb281544c80c7e48721b032724ab85260265a1f02?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e36769033535f8ae2f95741cb281544c80c7e48721b032724ab85260265a1f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e36769033535f8ae2f95741cb281544c80c7e48721b032724ab85260265a1f02?s=96&d=mm&r=g\",\"caption\":\"Admin 2\"},\"url\":\"https:\\\/\\\/www.tritiopublicidad.es\\\/blog\\\/author\\\/diego\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LOS AVIONES DE LA KGB - Tritio Publicidad","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/","og_locale":"es_ES","og_type":"article","og_title":"LOS AVIONES DE LA KGB - Tritio Publicidad","og_description":"A veces, algunos posicionamientos, esl\u00f3ganes o alusiones le dejan a uno perplejo. Har\u00e1 unos dos meses cuando me top\u00e9 con este cartel de gran formato, de esos que decoran la h\u00fameda pared de tras de las v\u00edas en la estaci\u00f3n de metro Zona Universitar\u00eda. El eslogan como digo me dejo estupefacto\u2026El KGB, aquella mafiosa, untada [&hellip;]","og_url":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/","og_site_name":"Tritio Publicidad","article_published_time":"2010-08-16T04:32:22+00:00","article_modified_time":"2016-07-13T10:21:58+00:00","og_image":[{"url":"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/foto-300x225.jpg","type":"","width":"","height":""}],"author":"Admin 2","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Admin 2","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/#article","isPartOf":{"@id":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/"},"author":{"name":"Admin 2","@id":"https:\/\/www.tritiopublicidad.es\/blog\/#\/schema\/person\/d4a82bb9a7d9c97655a00baff397ca61"},"headline":"LOS AVIONES DE LA KGB","datePublished":"2010-08-16T04:32:22+00:00","dateModified":"2016-07-13T10:21:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/"},"wordCount":338,"commentCount":0,"image":{"@id":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/foto-300x225.jpg","keywords":["AIRLINES","AUSTRIAN","CHERNOBYL","KGB","KIEV","NOVARKA","SOFIA","TIRANA","VARSOVIA","VIENA"],"articleSection":["Publicidad y Spot de TV"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/","url":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/","name":"LOS AVIONES DE LA KGB - Tritio Publicidad","isPartOf":{"@id":"https:\/\/www.tritiopublicidad.es\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/#primaryimage"},"image":{"@id":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/foto-300x225.jpg","datePublished":"2010-08-16T04:32:22+00:00","dateModified":"2016-07-13T10:21:58+00:00","author":{"@id":"https:\/\/www.tritiopublicidad.es\/blog\/#\/schema\/person\/d4a82bb9a7d9c97655a00baff397ca61"},"breadcrumb":{"@id":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/#primaryimage","url":"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/foto.jpg","contentUrl":"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/foto.jpg","width":"800","height":"600"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tritiopublicidad.es\/blog\/austrian-airlines-y-la-kgb\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.tritiopublicidad.es\/blog\/"},{"@type":"ListItem","position":2,"name":"LOS AVIONES DE LA KGB"}]},{"@type":"WebSite","@id":"https:\/\/www.tritiopublicidad.es\/blog\/#website","url":"https:\/\/www.tritiopublicidad.es\/blog\/","name":"Tritio Publicidad","description":"Campa&ntilde;as, marketing y logotipos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tritiopublicidad.es\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.tritiopublicidad.es\/blog\/#\/schema\/person\/d4a82bb9a7d9c97655a00baff397ca61","name":"Admin 2","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/e36769033535f8ae2f95741cb281544c80c7e48721b032724ab85260265a1f02?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e36769033535f8ae2f95741cb281544c80c7e48721b032724ab85260265a1f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e36769033535f8ae2f95741cb281544c80c7e48721b032724ab85260265a1f02?s=96&d=mm&r=g","caption":"Admin 2"},"url":"https:\/\/www.tritiopublicidad.es\/blog\/author\/diego\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tritiopublicidad.es\/blog\/wp-json\/wp\/v2\/posts\/676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tritiopublicidad.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tritiopublicidad.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tritiopublicidad.es\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tritiopublicidad.es\/blog\/wp-json\/wp\/v2\/comments?post=676"}],"version-history":[{"count":3,"href":"https:\/\/www.tritiopublicidad.es\/blog\/wp-json\/wp\/v2\/posts\/676\/revisions"}],"predecessor-version":[{"id":3671,"href":"https:\/\/www.tritiopublicidad.es\/blog\/wp-json\/wp\/v2\/posts\/676\/revisions\/3671"}],"wp:attachment":[{"href":"https:\/\/www.tritiopublicidad.es\/blog\/wp-json\/wp\/v2\/media?parent=676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tritiopublicidad.es\/blog\/wp-json\/wp\/v2\/categories?post=676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tritiopublicidad.es\/blog\/wp-json\/wp\/v2\/tags?post=676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}