{"id":680,"date":"2010-08-13T15:52:42","date_gmt":"2010-08-13T13:52:42","guid":{"rendered":"https:\/\/www.tritiopublicidad.es\/blog\/?p=680"},"modified":"2016-07-13T12:21:58","modified_gmt":"2016-07-13T10:21:58","slug":"ya-era-hora-cooper","status":"publish","type":"post","link":"https:\/\/www.tritiopublicidad.es\/blog\/ya-era-hora-cooper\/","title":{"rendered":"YA ERA HORA \u00abCOOPER\u00bb"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/Mini_50_aniversario_Rally_Montecarlo-533x400.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-681\" title=\"Mini_50_aniversario_Rally_Montecarlo-533x400\" src=\"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/Mini_50_aniversario_Rally_Montecarlo-533x400-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/Mini_50_aniversario_Rally_Montecarlo-533x400-300x225.jpg 300w, https:\/\/www.tritiopublicidad.es\/blog\/wp-content\/uploads\/2010\/08\/Mini_50_aniversario_Rally_Montecarlo-533x400.jpg 533w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Hace algunas semanas dedique un art\u00edculo a la empresa Mini y su pomposa publicidad en los concesionarios. (MINI PARKING ONLY: 7-6-2010)<\/p>\n<p>Ahora, la popular marca anglosajona salta a la palestra con su reciente anuncio de su retorno al mundial de Rallies despu\u00e9s de 30 a\u00f1os sin dejarse ver en dicha competici\u00f3n.<\/p>\n<p>Y ya era hora, porque a sus \u00e1giles chasis les vienen los rallies como anillo al dedo. Carreras de t\u00e9cnica para coches peque\u00f1os pero de gran furia interior. Creo que va a ser un equipo que va a dar guerra en la clasificaci\u00f3n aunque tambi\u00e9n depende, y mucho, de los pilotos que contraten. Espero que Rowan Atkinson no sea uno de ellos.<\/p>\n<p>Pero dejando ya de lado el apreciable gesto deportivo, a quien va a venirle bien es a la marca, al universo Mini, a sus techos de cuadros GP, a sus dise\u00f1os a rayas estilo \u201cViper\u201d y a sus extremos modelos S.<\/p>\n<p>En el fondo y desde hace bastantes a\u00f1os, todas las acciones de comunicaci\u00f3n promocionan la vertiente m\u00e1s radical de los coches de Issignosis. Su target, un p\u00fablico juvenil, pr\u00f3spero y desenfadado ser\u00eda una especie de estereotipo del Rebelde sin Causa,\u00a0el James Dean de la familia;\u00a0y se divierte con la acci\u00f3n y la eterna b\u00fasqueda de emociones.<\/p>\n<p>Adem\u00e1s, aunque la tentaci\u00f3n sea potente, no es divertido manchar un coche tan coqueto derrapando por caminos embarrados y lodazales. Ser\u00e1 perfecto verlo por televisi\u00f3n sin tener que gastarse ni un euro en el autolavado.<\/p>\n<p>Diego Celma Herrando<\/p>\n<p>Imagen: cochesmas<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace algunas semanas dedique un art\u00edculo a la empresa Mini y su pomposa publicidad en los concesionarios. (MINI PARKING ONLY: 7-6-2010) Ahora, la popular marca anglosajona salta a la palestra con su reciente anuncio de su retorno al mundial de Rallies despu\u00e9s de 30 a\u00f1os sin dejarse ver en dicha competici\u00f3n. Y ya era hora, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[1131,1137,934,937,725,1130,933,938,1134,1133,1132,1136,1135],"class_list":["post-680","post","type-post","status-publish","format-standard","hentry","category-imagen-corporativa-y-branding","tag-atkinson","tag-austin","tag-bean","tag-cooper","tag-gp","tag-issignosis","tag-mini","tag-one","tag-rallies","tag-rally","tag-rowan","tag-s","tag-viper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YA ERA HORA &quot;COOPER&quot; - Tritio Publicidad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tritiopublicidad.es\/blog\/ya-era-hora-cooper\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YA ERA HORA &quot;COOPER&quot; - Tritio Publicidad\" \/>\n<meta property=\"og:description\" content=\"Hace algunas semanas dedique un art\u00edculo a la empresa Mini y su pomposa publicidad en los concesionarios. 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